Guinness Nigeria gets new MD

By admin on 02/11/2014

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Guinness Nigeria PLC, a leading beverage company in Nigeria and a subsidiary of Diageo PLC, has announced that that the Managing Director/Chief Executive Officer of the company Mr. Seni Adetu will be stepping down from the position at the end of October after two and half years at the helm of the company’s affairs. The position will be taken over during the company’s board meeting by Mr John O’Keeffe.

This information is contained in a statement released by Guinness Nigeria PLC on Tuesdayby the company’s Public Relations Manager.

“Having completed his assignment, Adetu will report to Nick Blazquez, President, Diageo Africa and Asia, by January 2015. The details of Seni’s next role will be the subject of a further announcement,” the company stated.

During his tenure, Adetu creditably led the business and successfully completed the capacity expansion project and commenced a major transformation in the company’s Route-to-Consumer.

The company stated that under the leadership of its former boss, the quality and diversity of its portfolio have been enriched with the renovation of Guinness Foreign Extra Stout and Harp, the repositioning of Dubic and Satzenbrau, the expansion into mainstream spirits and soft drinks categories, the introduction of new brands.

During his reign, Guinness won the Advertisers Association of Nigeria (ADVAN) award for best beverage innovation in Nigeria in 2014 with Orijin and sustained the company’s long-standing position as one of the most reputable companies in Nigeria.

O’Keeffe has been in Diageo for over 20 years, and has had a very strong career. He started his career as a graduate trainee for Guinness Ireland, holding many marketing roles in Ireland before moving to Jamaica as Marketing Director.

He moved to the Nordics where he held his first Managing Director role, and then moved to Athens where he spent two years as the Europe Marketing Director for Johnnie Walker. After this, John O’Keeffe became the Managing Director, Russia & Eastern Europe, based in Russia before returning to Ireland to take up his current role as Global Head of Diageo Innovation and Global Head of Beer & Baileys.


He has been a Board Member of Guinness Nigeria PLC for the past two years. O’Keffee has a Bachelor of Commerce (Hons) in Economics & Marketing from Cork University.

Given his track record as a successful Managing Director in a significant emerging market, his depth of experience on Guinness stout and across the wider portfolio and the knowledge he has built of Guinness Nigeria PLC, the company believes he will bring a unique combination of skills to his new role


Posted on November, 2 2014

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