Cocacola launches new Fanta Apple Flavour

Posted by admin | 9 years ago | 5,240 times



Nigeria’s vibrant soft-drinks market promises to be sparked up with the recent launch of new Fanta Apple by beverage giant, Coca-Cola Nigeria Limited.

The new apple flavoured drink, according to the company’s Marketing Director, Patricia Jemibewon, has been specifically formulated for the youthful consumer segment with a great fruity apple taste that Nigerians would love.

 

“The apple –flavoured drink is targeted particularly at the youth and has been developed for Nigerian taste-buds. We have had an excellent response on our other variants and with the national launch f Fanta Apple, we are extending our market leadership in the fruit- flavoured sparkling drink segment” said Jemibewon.

She disclosed that the new Fanta Apple flavour was the result of extensive market research in the beverage sector which confirmed that current offerings in that segment did not completely meet expectations of discerning young consumers who constantly desire unique refreshment.

Also speaking, the senior Brand manager, Flavours at Coca- Cola Nigeria, Toyin Nnodi who spoke on the brand essence of the sparkling drink said the company sparkling portfolio comes at a time when Fanta Orange has established itself the new product complements.

He said “with the addition of Fanta Apple, Coca- Cola Nigeria now offers consumers a wide range of flavor choice under the Fanta brand which already boasts of the all-time consumer favourite and segment leader, Fanta Orange , as well as Fanta pineapple.’’

Nnodi however disclosed that the new fanta apple will be available to consumers across the country in the 50cl PET pack, 35cl and 50cl glass bottles and also the 33cl on the go cans.


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