Chimamanda Adichie begins 'Wear Nigerian' campaign

By Factnews on 26/05/2017

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Chimamanda Ngozi Adichie

Nigerian author Chimamanda Ngozi Adichie has launched a "Wear Nigerian" campaign, for which she'll wear mostly Nigerian brands for her public appearances in a bid to support local designers

Adichie, who made this known via her Facebook page, decried the disastrous policies by the Federal Government which has led to the fall in value of naira.


“The Nigerian government's disastrous economic policies have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty.

“If we are to grasp for a silver lining, then the 'Buy Nigerian to Grow The Naira' rhetoric is one.

“In that spirit, I recently decided to wear mostly Nigerian brands for my public appearances. (Before, by the way, President Buhari declared ‘Made in Nigeria dress’ days.)

“In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I'm particularly interested in 'inward-looking' brands, those for whom dressing Nigerian women is as important as other goals.

“I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing. Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.

“At the suggestion of my very au fait nieces Chisom and Amaka - who think Aunty is a hilarious luddite dinosaur (and they have a point, sadly) - I am now on Instagram at chimamanda_adichie documenting my 'Wear Nigerian' project.

 

 

 

Posted on May, 26 2017

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