Tiwa Savage named Celebrity Ambassador for polio eradication

Posted by Factnews | 7 years ago | 2,172 times


Tiwa Savage

Tiwa Savage, Nigerian singer and songwriter, is the newest face to join Rotary’s ‘This Close’ public awareness campaign for polio eradication. A paralysing and life altering disease, polio is on the verge of becoming the second human disease ever to be eliminated worldwide after smallpox.

Savage announced her new partnership with Rotary last week in New York City at a World Immunisation Week event. As part of the ‘This Close’ campaign, Savage will be featured in ads raising her thumb and forefinger in the ‘this close’ gesture with the tagline ‘we’re this close to ending polio.’ Since the initiative launched in 1988, the incidence of polio has plummeted by more than 99.9 percent, from about 350,000 cases a year to less than 37 cases in 2016.

Savage, who has been described by CNN as Nigeria’s biggest pop star, will help Rotary achieve its goal of a polio-free world by raising awareness about the vaccine-preventable disease. Savage administered a vaccine to children in Lagos in late April. Nigeria regularly conducts mass immunization campaigns to vaccinate every child under the age of five in the country.

The Nigerian music star joins other public figures and celebrities participating in Rotary’s public awareness campaign, including Bill Gates, co-chair of the Bill & Melinda Gates Foundation; actress Kristen Bell; Supermodel Isabeli Fontana; Nobel Peace Prize laureate Archbishop Emeritus Desmond Tutu; action movie star Jackie Chan; boxing great Manny Pacquiao; pop star Psy; golf legend Jack Nicklaus; conservationist Jane Goodall; premier violinist Itzhak Perlman; Grammy Award winners A.R. Rahman; Angelique Kidjo and Ziggy Marley; and peace advocate Queen Noor of Jordan.

 


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